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Measure to Maximise
AUD$297

Measure to Maximise: Turn Data into Strategic Product Growth
This program helps product leaders and teams move from data overload to actionable insights. Whether you’re struggling to define what success looks like or striving to prove the ROI of your product, you’ll learn how to identify, track, and leverage the right metrics to drive growth and maximize impact.

Drawing on Sue’s experience at highly data-driven cultures like Netflix, this program gives you practical frameworks to stop drowning in data and start using it to make strategic decisions that propel your product forward.

You’ll learn to:
  • Define clear, actionable product metrics that align with business goals
  • Apply powerful frameworks to uncover meaningful insights from your data
  • Translate qualitative and quantitative data into strategic decisions for product growth
Perfect for Product Managers, Product Owners, Data Analysts, and Leaders who need to demonstrate and drive product success.




Who should take this program?
This program is designed for anyone who feels overwhelmed by product data, struggles to articulate product success to stakeholders, or can't decide what metrics to track. If you want to move beyond vanity metrics and confidently lead data-driven conversations to maximize your product's potential, this course is for you.

This course covers:
  • Why Product Metrics are the heartbeat of growth and innovation for any successful product.
  • The 5 characteristics of a good metric and how to avoid falling for vanity metrics.
  • Key foundational theories, from understanding Mean vs. Median to differentiating Leading/Lagging Indicators and Proxy Metrics.
  • Practical frameworks to discover the right metrics for your product, including User Journey Maps, Goals Signals Metrics (GSM), HEART, AARRR Pirate Metrics, GQM, and Metrics Trees.
  • How to draw actionable insights from both qualitative and quantitative data to inform your product strategy.
What to expect:
  • Curriculum developed by an experienced product leader & coach with a track record in data-driven environments.
  • Engaging, instructor-led videos & practical exercises that you can view & use at your own pace.
  • Real-world examples of how top tech companies like Netflix leverage metrics to drive product success.
  • Hands-on exercises to help you apply frameworks and define metrics for your own product or feature.
  • Optional exam to check your knowledge and earn a certificate.
Program materials:
  • Online Course
  • Metrics Framework Templates (HEART, AARRR, Metric Trees)
  • Miro Boards
  • Product Metrics Glossary & Cheat Sheets
Time commitment:
4 modules of self-paced learning, online