Conscious. Strategic. Deliberate.

 
Brand Clarity Expert, Author, and International Speaker, Suzanne Tulien is an authority in identifying and defining a business’ internal Brand DNA blueprint, creating authentic positioning, and building competitive advantage by aligning leadership and employees to ‘out-behave’ their competition, consistently. She also pioneered the ‘Ignite Your Personal Brand Presence’ online course and coaching program for solopreneurs who want to leverage their wisdom, expertise and personality to become who they want to be known for.

Suzanne facilitates engaging brand strategy using her turn-key, Brand DNA methodology in live events, webinars, workshops & consulting. 

As the pioneer of Ignite Your Personal Brand Presence coaching mastermind and online course program, she is helping solo-professionals and emerging leaders own and leverage their expertise, personality, and authenticity to live their full potential. She guides businesses to get more conscious, strategic and deliberate in delivering on their brand promise and value position. She is the author of three books; The 6 Myths of Small Business Branding, Brand DNA, and her latest book, Personal Brand Clarity; Identify, Define, and Align to Become What You Want to Be Known For. Suzanne also trains speaker-brands to deliver their expertise to audiences that enlists, equips, and engages them to want more!

    Suzanne is founder of Brand Ascension, has over 30 years of business brand consulting experience, is an international speaker, consultant, award-winning graphic designer, and certified trainer.   
 

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Previous Brand Ascension Blog Content

The Magic of Clarity: How Defining and Aligning Your Brand DNA Creates True Differentiation

The Magic of Clarity: How Defining and Aligning Your Brand DNA Creates True Differentiation
Many business owners feel disconnected from their brand despite their hard work and dedication. The root cause often lies in a lack of clarity, which is essential for aligning brand identity with business practices. Understanding and embracing your brand's core truth, or Brand DNA, acts as a guiding compass, turning vague intentions into a potent competitive advantage.

The transformation begins with three key phases. First, identify the core attributes that define your brand's authentic essence beyond just products or services. Next, define how these attributes translate into specific behaviors and practices, ensuring that everyone within the organization not only understands but embodies the brand's values and identity in their daily actions.

Finally, align these principles consistently across all facets of the business, from culture and leadership to customer interactions. Full alignment reinforces trust and creates a harmonious brand experience that people can feel and connect with. In today's fast-paced world, this clarity and authenticity in branding can set a business apart, making the brand not just seen but also remembered and cherished.
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Building a Successful Organizational Brand Isn't Accidental

Building a Successful Organizational Brand Isn't Accidental
In today's competitive market, building a standout brand requires a conscious, strategic, and deliberate approach that begins internally. For small to mid-sized business owners, this internal focus can be the key to differentiating their brand from competitors. Rather than focusing solely on superficial elements like logos and marketing tactics, successful brands are built from the inside out, aligning their internal values with their external expressions.

To achieve this, business owners must first become conscious of how every interaction and decision shapes their brand's reputation. Being strategic involves making choices that consistently reinforce the brand's core essence, from hiring practices to customer service. Finally, being deliberate means proactively defining and living the brand's identity every day, rather than letting it evolve by default.

When a brand aligns its consciousness, strategy, and deliberate actions, it becomes magnetic, attracting loyal employees and customers. This approach leads to differentiation through authenticity, not just through the products or services offered. Business owners ready to stand out should start by exploring their brand's DNA and leading with intention, as the ripple effect of this approach is where true brand magic lies.
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