Hey there, salon and spa rockstars! 🌟 Let's talk about something crucial: charging your worth. Over the past year, there’s been a huge push for us to finally recognize our value. And guess what? The industry is waking up! If we don’t charge correctly for our amazing treatments and services, we’re not running a business—we’ve got a pricey hobby. And let’s be real, hobbies should be fun, not money-draining headaches, right?
So, what’s on today’s agenda? We’re diving into:
- What it means to charge your worth
- Why nailing your pricing is more important than ever
- How to work out your prices (and what to avoid)
- Where to get more help if you need it
Talking Money: It’s Time to Get Real
I know, discussing money can be awkward. It's not always our favorite subject, and sometimes it feels downright uncomfortable. But let’s break the ice and get real—money may not be everything, but it definitely makes life a whole lot smoother. As Zig Ziglar wisely said, “Money isn’t everything… but it ranks up there with oxygen.” So, let’s dive in and get comfortable with valuing our worth!
Why Are We So Bad at Charging Our Worth?
Is it a lack of self-belief or self-worth? Maybe we don’t fully grasp the numbers, or we lack the confidence to ask for what we’re worth. I once heard a phrase that has stuck with me to this day: “If you don’t charge your worth… then you’re worthLESS.”
Whatever the reason, it’s time to stop underselling ourselves. Stand up for your trade, your skills, and your value. Let’s start commanding more money—at least enough to make a profit and stop working for free.
What's the Deal with Charging Your Worth?
Alright, let’s get down to it—charging your worth is all about flaunting your unique awesomeness. It’s not just about the time you spend; it’s about the total package you bring. Your killer skills, one-of-a-kind service, and top-notch qualifications all add up to
serious value.
So, what does it really mean to charge your worth? It’s about recognizing and showcasing what sets you apart from the rest. Whether it’s your standout skills, unique way of delivering services, or those hard-earned qualifications, these elements make you special and valuable.
When you're setting those prices (yep, time for a bump up!), remember you're charging for way more than just hours. Think about your expertise, training, and experience—all the blood, sweat, and tears that got you to this point. Your clients aren’t just paying for your time; they’re investing in your journey and the magic you bring to the table.
Let’s be real—charging your worth means owning your value and not being afraid to ask for it. Your clients should understand they’re paying for top-tier quality and a whole lot of passion. So, stand tall, set those prices confidently, and remember: you’re not just offering a service, you’re delivering a premium experience.
You’re More Than Just Your Service
You’re a total game-changer. A miracle worker. A stress-buster. When your clients get this, they’ll gladly pay what you're worth. If some clients don’t see it, it’s time to move on and find those who do. Believe me, they’re out there.
Pricing: Belief Meets Market Magic
Your pricing is a combo of how you see your value and how the market sees it. Your branding and positioning are key here. Think about it—how else could Apple sell a $1,000 smartphone when others are half the price? It’s all about how you position yourself.
So, don’t hold back. Brag about your skills and how you change lives. If you view yourself as "just a hairstylist," that’s exactly how the world will see you. It all starts with YOU!
Let’s Do This!
Ready to charge what you're worth and level up your biz? Let’s make those prices reflect the real value you bring to the table. It’s your time to shine!!
Rock on, superstars!
Struggling to get your salon crew pumped about selling? You’re definitely not alone. One of the
most common questions I hear as a salon coach is, “How do I get my staff to sell more?”
I've been there. I ran a salon for over a decade and faced unmotivated staff plenty of times. So,
how do you get your team hyped to sell? Here's a ridiculously simple tip that most people
overlook.
When your team finishes a treatment or hairstyle, you want them to seamlessly switch to making
a sale. But often, they don’t. They’re scared of rejection, unsure how to pitch, or just not feeling
it. And before you know it, the client walks out empty-handed. Total buzzkill, right?
Here’s the secret sauce: motivation. And the big revelation? It’s all about knowing what truly
drives your team.
Sure, tossing a 10% commission their way sounds cool, but it doesn’t always work. Why?
Because most folks don’t connect the dots between making a sale now and seeing a bit more
cash at the end of the month. The immediate awkwardness of selling often outweighs the
delayed reward of extra money.
Some people are super money-driven and will hustle hard, but they’re the exception. So, what’s
the magic trick? Personalize your motivation game.
Get to know your crew. Scope out their hobbies and what they love doing in their free time. Are
they foodies who live for eating out? Offer them gift cards to restaurants. Are they travel
junkies? How about extra vacay days for hitting sales goals? Maybe they’re obsessed with a
certain makeup brand—reward them with a Sephora giftcard.
The key is to sit down with each team member and ask, “What would fire you up to sell more?”
Tailor your incentives to their personal passions and interests.
You can throw all the sales training at them, but if the reward doesn’t light their fire, it won’t
matter. Motivation is about making the reward so tempting that it’s worth pushing through the
sales process.
Maybe one of your stylists is saving up for a dream vacation, or another is eyeing a cool new
gadget. Tap into those personal goals and offer incentives that make their eyes light up. Make
the reward so irresistible that the effort feels like a no-brainer.
By tapping into what truly motivates each person on your team, you’ll create a squad that’s
driven and ready to crush it. Your salon will thrive, and you’ll see those sales skyrocket.
