We Learned It We Built It Now It Is Time to Grow It
Whew! What an amazing two evenings we had during my Facebook & Instagram Ads for Real Estate Agents class!
I had the opportunity to work with a great group of real estate agents who were ready to stop guessing and learn how to create Meta ads with an actual strategy.
This was not one of those classes where everyone just sat, took notes, and left wondering what to do next. We learned the information, opened our laptops, and worked through the process together.
That is exactly what LEARN IT. BUILD IT. GROW IT. is all about!
Day One We Learned the Strategy
During the first evening, we focused on the foundation of a successful advertising campaign.
Before creating an ad, agents need to understand what they are offering, who the message is intended to help, and what action they want someone to take.
We covered:
- The structure of a Meta advertising campaign
- How to choose the right campaign goal
- Creating an offer that gives people a reason to respond
- Writing hooks, primary text, headlines, and calls to action
- Planning ad graphics and videos
- Creating lead forms
- Developing a follow-up plan
- Understanding the importance of Fair Housing compliance
We also discussed how to use AI to brainstorm ideas, improve ad copy, plan creative concepts, review an ad before publishing, understand advertising numbers, and draft lead follow-up messages.
Day Two We Built the Campaign
On the second evening, we went inside Meta Ads Manager and started putting everything together.
Agents were able to see how the campaign, ad set, and individual ad work together. We walked through selecting the correct settings, identifying the lead destination, setting a budget, reviewing placements, adding the creative, writing the ad copy, and preparing the lead form.
Meta Ads Manager can feel overwhelming when you are looking at all those buttons by yourself. Once someone explains what each section controls and why it matters, the process begins to make a lot more sense.
The goal was not to memorize every button. Meta changes its platform too often for that! 😂 The goal was to understand the system well enough to make better advertising decisions.
We Used AI But the Agent Is Still Responsible
One of the most important parts of the class was learning how to use AI responsibly in real estate advertising.
AI can help us work faster, but it should never be trusted to invent property details, program requirements, incentives, qualifications, or guarantees.
Before publishing an ad, the agent must review everything for accuracy, Fair Housing concerns, misleading language, and unsupported promises.
AI can assist with the work. The agent is still responsible for the final message.
To help everyone continue practicing after class, I created an AI for Meta Ads Bonus Workbook filled with copy-and-paste prompts, planning worksheets, compliance checks, metrics guidance, and follow-up prompts.
Georgia Continuing Education Credit
Georgia agents who attended and completed both days had their attendance information submitted to receive CE credit through Mission Bound Academy.
I want to personally thank Marvetta and Mission Bound Academy for allowing me the opportunity to serve as an instructor under the school. I truly appreciate the trust, support, and opportunity to bring this training to our agents.
Thank You to Everyone Who Attended
Thank you to every agent who showed up, participated, asked questions, and allowed me to pour into your business.
I know we covered a lot over those two evenings, but learning the information was only the first step. Now it is time to use it!
Your first ad does not have to be perfect. Start with a clear offer, create a message that speaks to the need, make sure your follow-up system is ready, and use the numbers to help you make better decisions.
Want to Attend the Next Class
More classes, workshops, and practical real estate training are coming through Coach D Coaching.
If you want to learn how to create better ads, generate opportunities, follow up with your leads, and build stronger systems for your real estate business, make sure you join the interest list for upcoming training.
We are going to keep learning, keep building, and keep growing!
LEARN IT. BUILD IT. GROW IT.
Dionne “Coach D” Sanford
Real Estate Coach | REALTOR® | Instructor
Coach D Coaching
Real Estate Coach | REALTOR® | Instructor
Coach D Coaching
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