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Validate to Innovate
AUD$297

Essential Methods to Test, Validate, and Build Confidence in Your Product Decisions
Designed for early to mid-career product managers, this program demystifies the core user research methods every PM should know. Whether you're launching a new feature or refining an existing one, understanding how to test and validate your assumptions is crucial. 

Through practical frameworks, real-world examples, and hands-on exercises, you’ll learn how to confidently plan, execute, and analyse both qualitative and quantitative research to make smarter product decisions.


You’ll walk away with:
• A clear, actionable playbook for discovery, testing and validation that you can apply immediately
• The skills to design and run effective interviews, surveys, and A/B tests
• An understanding of quantitative and qualitative methods for discovering real user needs
• How research fits into the product operating model and when to use AU

Start validating your opinions and ideas with real world data - evidence based product development delivers real value!
Who should take this program?
This program is designed for anyone who wants to learn more about the product manager role because you are either looking to make a career shift, recently started in a product manager role, or work with product managers and want to make a better partner. This program will help you get to the next level as a product manager, or get started towards becoming a product manager.

This course covers:
  • An overview of the importance of user research in product development and innovation
  • How to develop a clear research plan aligned with your product goals
  • Conducting impactful qualitative methods: interviews, usability testing, ethnography, diary studies, and more
  • Using quantitative methods: surveys, A/B testing, analytics
  • How to analyse and synthesise insights for maximum impact
  • Best practices for communicating findings and influencing stakeholders
  • Practical tips for integrating research into your daily workflow and decision-making processes
What to expect:
  • Curriculum crafted by a seasoned product expert with extensive industry experience
  • Engaging, easy-to-follow videos, downloadable templates, and exercises designed for flexible, self-paced learning
  • Real-world examples from organisations like Netflix, McGraw Hill, Government and others that demonstrate proven research practices
  • Practical exercises to reinforce your skills and apply learning immediately
  • Optional assessments to measure your understanding and reinforce your confidence as you progress
Program materials:
  • Online course modules
  • Research plan templates and question guides
  • Communication and reporting templates
Time commitment: Approximately 4-6 hours of self-paced learning, plus time for practical application and reflection—designed to fit into your busy schedule while supporting real growth.

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