Find out why your lead magnet isn’t turning into clients.
Answer 7 questions about your lead magnet, quiz, webinar or free call, and get an honest score out of 100 across the four things that decide whether a free offer pays off: who it’s for, the quick win, where it leads, and your follow-up. Every weak spot comes with a rewrite you can use today.
- Score shown instantly
- A rewrite for every weak spot
- No account, no pitch first
Don’t have a lead magnet yet? Design one free with the Lead Magnet Designer →
Scoring a paid offer instead? Use the Offer Score →
Weakest spot: where it leads. The guide ends with “thanks for downloading.” End it with one next step instead: “Book a free 20-minute call to plan your first 5 clients.”
Four things decide whether a free offer pays off.
Most lead magnets get sign-ups. Far fewer get clients. The score shows you where yours loses people.
Who it’s for
Is it for the same person who’d buy your paid offer, at the moment they need help?
What they get
Can they get a real result in minutes, not a week of homework?
Where it leads
Does it end with one next step that follows from the win, or with “thanks for downloading”?
What happens next
After they sign up, do your emails keep the conversation going, or does it go quiet?
An honest score, not a sales quiz.
AttractWell is the platform coaches use to put their offer, booking, payments and email in one place. We see which free offers turn into clients and which just collect emails. This is that pattern, turned into 7 questions.
Your score, right away
Your score shows the moment you finish. Add your email to unlock the full breakdown with every rewrite, and keep a copy.
Low scores get help
Every area under 7 out of 10 comes with a specific rewrite, with an example, not “make it more valuable.”
Built from real funnels
The questions come from what we see across the free offers on AttractWell: where people sign up, and where they never come back.
Before you start
- Do I need an AttractWell account?
- No. No account and no credit card. Your score shows on this page as soon as you finish, and your email unlocks the full report with every rewrite.
- Does it work for webinars and free calls?
- Yes. Pick the format when you answer: a guide, quiz, video, webinar, challenge or free call. Each one is scored on what matters for it.
- What if I don’t have a lead magnet yet?
- Answer for the one you’re planning, or design one from scratch with the Lead Magnet Designer.
- What happens after?
- You get your score and rewrites. If you want the fixed version on a sign-up page with the follow-up emails, you can try AttractWell for $1. Only if you want to.